Digital advertisement is getting out of hands. You open an application and are immediately bombarded with a seemingly endless stream of ads. Auto-play videos, pop-ups, sponsored content: you name it! A growing consensus of individuals shows that the ad-problem, as many like to regard it as, is marring the overall social media and digital application experience. Below, we discuss a few common complaints and their solutions offered by myGaru.
I Spy with My Little Eye That You Love Cats!
Perhaps one of the biggest problem tech users have with online advertisements is that they are straight-up invasive. Applications in your phone are spying on you, in the literal sense. Developers integrate codes into applications and websites that are meant to deliver monetisation. They collect personal information without the explicit consent of phone users and feed them in blind algorithms that churn out details of what you may or may not like. Advertisers then bombard you with ads that are akin to the said results. If you’re having trouble believing the extent to which this is true, try this experiment and see yourself. Put your phone on the desk in front of you and have a normal conversation with a friend. It can be about something you have never Googled, taken an interest in, or perhaps, even liked! For example, you could talk about car mats. Just make sure you use the word car mats repeatedly in your conversation and then log in to any of your mobile phone applications or games. You’ll probably find the user interface to be flooded with advertisements for car mats! The takeaway from this experiment is that advertisers are sneakier than you think, and advertisement generating algorithms are dumber than one can imagine. It is also evident that you have no control over your profile and its availability to advertisers.
To elaborate on the last point further, let’s consider a case. Assume that there is some person who doesn’t like cats. They don’t mind them, but they don’t like them being around either. Therefore, they have no reason to look at cute cat videos or some toy cats love a lot. But despite this, they are subjected to a gazillion cat product related advertisements daily. The reason? They once ordered cat food online for their mother’s cats. That’s the only cat-related input the algorithms probably got from them. Still, the advertisers not only managed to extract information from the said person’s profile without their discretion but also failed to scrutinize data enough to know that he/she is personally not interested in anything related to cats. And from this, we transition to the other problem of digital advertisement.
We Know You Don’t Hate All Ads. You Get the Wrong Ads!
As suggested in the previous section, one of the major problems of the modern-day advertisement industry is that it takes away all control from users and puts it in the hands of advertisers. For example, as shown in ‚cats case‘ people don’t have the option to tell applications and websites about their preferences and opt-out of certain ads. Does this mean that digital advertisement is bad? Well, certainly not so. Several surveys published indicated that users prefer seeing refined ads from outlets and industries of their own choice. For instance, someone who is interested in home plants would genuinely always be on a lookout for excellent plant products and nurseries. Therefore, they would welcome any information that leads them to find good plant-related stuff, including ads. And why shouldn’t they? The modern marketing strategy was developed to facilitate users. They have all rights to obtain the benefits associated with it. However, what is regarded as a breach of personal digital space is unwanted advertisements inundating people’s newsfeeds and absolute lack of control over the kind of content they view. And sadly, this is the experience of most users of technology today.
myGaru has the Solution for These Problems and Even More
The problems stated above can be very simply summarized to two key issues: i. Users lack any control over what kind of data they allow advertisers to get access to, and ii. Advertisers shut users out of the digital advertisement space and rely solely on hard-coded algorithms, making the whole internet experience less human-centric. To tackle these issues, myGaru’s architecture is built such that it places the user within the center of all advertisement processes so that he/she has direct control over ads that concern them. With this,
- Users are allowed to control the information the flows to advertisers. We at myGaru take our promise of an ultra-secured and transparent ecosystem very seriously. Therefore, we do not let any application gather your data. We achieve this by anonymizing any data extracted from your devices to trace information back to you is not possible. This means that advertisers deal with information just through myGaru’s interface without directly gathering any user info.
- It is ensured that users get truly personalised ads. Inside the myGaru app, you can go to the preferences section and go through surveys to set what you would like to share anonymously according to your personality. And since we understand that human behavior is dynamic, we let you have the option of updating your preferences whenever your interests update.
- Users get the option to block ads categories they don’t want to see. If, for example, you don’t want to be seeing deals on pets related offers, we make sure that you don’t have to see them.
If you feel helpless with the whole seemingly uncontrollable digital advertisement scenario and think that there is no way out of it, rest assured, for myGaru has your back.
With its uniquely constructed architecture, myGaru places the power of managing the ads you interact with right in your hands.