After years of online evolution, by now, we’ve got it made in the shade. Here’s how it used to be: we’d wish to use a new website or app on our phones, so we proceed to fill out an entire survey about ourselves — date of birth, name, address, all that stuff. These steps would take minutes to complete, and every time we’d want to register for a new website, we’d have to do it all over again… not to mention the countless usernames and passwords we’d have to memorize!
But all that is in the past.
Now, most apps and websites offer the opportunity to log in or sign up with just one click through an already existing account with Google or Facebook.
Naturally, users are looking for a simplified login experience. People are likely to choose login tools from Facebook or Google rather than spending time to fill the data into multiple sign-up forms.
So what’s the problem with the Google & Facebook sign-in button?
Users are concerned about security.
86% of consumers say they are concerned about their data privacy (SmarterHQ)
Google & Facebook login button tools are freely redistributing the data concerning users across the internet without scrutiny.
As we already know, both Facebook and Google store pretty much all of our personal data. Some of this information is used to help the user experience, yet it can also lead to unexpected issues. The infamous Cambridge analytics scandal is just one demonstration of how data can be used without user awareness.
After the Cambridge scandal, Google and Facebook drastically decreased the amount of data they share with third parties. Now the shared data is only limited to our emails and some limited amount of data. Unfortunately for us, consumers, and service users, this doesn’t result in a very personalised experience.
Users aren’t getting a truly personalised experience.
74% of respondents said they would find “living profiles” valuable if they could be used to curate the experiences, offers, and products they receive. (Accenture)
The thing is, surveys show that many users would happily provide their information if they were to receive benefits in the form of promotions or free upgrades on services.
Look at it this way — if you’re a vegan person beginning to use a new grocery app, you may not want to see constant discounts on the prime steak or deer jerky. However, once the app is personalised for you, I bet you’d be delighted to see that your favourite granola or vegan ice cream is on sale. All this being a first time user. That’s data personalisation working in your favour!
Both problems leave a clear gap concerning customer satisfaction.
What happens to all the sensitive information?
The existing mainstream tools don’t offer any convenient control for which data can be made available for digital services and which data is best kept secure. It’s a total blind zone from the user’s perspective.
Take, for instance, a website that urges you to register all your personal information, even if you’ll never use the site again. It can be anything: say, converting a file into a peculiar format with some file conversion software you’ve never heard of. It should be a one time deal. But it’s not. This service will then have your email address (for whatever reason) and all basic personal details on file for decades after the date you actually logged in.
Even if you choose to stop using the service, your data will remain, and as a user, you have no convenient way to delete any of it. To pull this off, a user must dig deep into the algorithms’ interface and go through a series of identity verification. Ugh.
Without a simple one-click solution, most choose to give up on the process altogether and just hope their personal data is stored securely, without redistributed.
The volume of spam calls are growing significantly every year and reached more than 26 billion calls in 2019 (Truecaller)
Spam messages accounted for more than 53% of e-mail traffic in 2019 (Statista)
Here’s another example: you’d like to receive text messages via a convenient for you messenger from services you use regularly, but you’re afraid that your personal contact will be shared with third parties without your control. This makes for quite an uncanny dilemma for any and all users looking to manage their metadata responsibly. Because the company, now having your phone number, re-sells it to other similar services, which continuously spam you with food delivery promotions in an area you don’t even reside! That’s why most of us settle with using only our emails for communication. It’s like breathing, but through the mask. You just don’t get the desired user experience.
To sum it all up, while users do desire a personalised experience, they are undoubtedly concerned about privacy.
How Does myGaru Keep Your Information Yours?
We have a solution. And it’s available for registered myGaru users.
Using the myGaru Login button (available on partnered websites and apps), our users will have the best of both worlds: Anonymity and security from one end, seamless personalisation on the other.
With the click of a button, myGaru Secure Sign-in allows you to access all your favourite websites quickly and with complete identity protection.
myGaru bridges the gap between problem 1 and 2. Every time you use the myGaru login button, a unique user code is created. This code doesn’t contain any sensitive data but does contain useful information for a personalised experience.
So when you are using the myGaru login button to register for a new app or website, they won’t know your email and name. That way, they wouldn’t be able to enrich the data of the already unsecured personal data market. They will know, however, that you drink an almond milk cappuccino every day, love iguanas, and like to plan paradise vacations. Most importantly, even with all this information in hand, they will have no way of knowing who it belongs to. This means that they cannot resell your personal information to the market. It is all secured by myGaru.
This is what’ll leave you with a satisfying user experience. So instead of getting unwanted spam in your email from services you have no interest in ever using, you’ll be getting websites actually catered to you.
With myGaru, users feel safe and confident to use new services that are now fully personalised to their taste!
So if the websites and apps never receive my personal details, how will they contact me?
That’s right. It’s not always spam. Sometimes websites and apps contact you with beneficial information. In this case, myGaru acts as the perfect firewall: Supported services will only receive a specially generated email for each myGaru user. When the service needs to contact you, their emails will go through this generated myGaru email before being transferred by myGaru into your personal email.
By doing so, these services will still deliver messages to you without having direct contact with your email. Moreover, users with the myGaru login button can choose to receive notifications via SMS, WhatsApp, and Telegram, among other options.
myGaru plays the role of a secured firewall between users and the services they use. Registering via the myGaru login button, users can decide which communication method is most convenient while knowing their phone or contact information will be kept private.
Most importantly, users receive full control from the myGaru app on all services they register via the myGaru login button. It’s easy to change the preferred way of communication or completely delete your profile (including all personal information) from whatever platforms you won’t use anymore. We simply delete the hashcode and all relevant information about the user connected to the particular service. Now that your data is depersonalised, it has no value for the data market as they won’t be able to trace it to you!
With myGaru, logging into all your favourite websites just got easier and a lot more convenient. The icing on the cake is — all your private data will remain confidential.
Whatever goes out is up to you. No unwanted third party sharing. No unnecessary ads. No mindless metadata. We guarantee it.